Comparison guide

Wix vs Squarespace: which is better for your business?

Both are popular website builders — but neither is built for service businesses that need real conversions. Here's an honest breakdown, and where a custom-built site wins.

At a glance

Quick comparison.

FeatureWixSquarespaceWEBION
Ease of useDrag & dropTemplate-basedWe build it for you
Design qualityCan look clutteredPolished templatesCustom to your brand
SEO controlLimitedBasicFull control
PerformanceModerateModerateOptimised & fast
Conversion focusGenericGenericBuilt around your goals
Monthly cost£13–£22/mo£13–£35/moOne-off or retainer
Ongoing supportSelf-serveSelf-serveDedicated partner
The trade-offs

Strengths and weaknesses.

Wix

  • Extremely easy editor
  • Hundreds of templates
  • Large app marketplace
  • Pages can load slowly
  • SEO is limited
  • Designs feel generic

Squarespace

  • Beautiful templates
  • Great for portfolios
  • Built-in commerce
  • Less flexible layouts
  • SEO tools still basic
  • Costs rise with features
The verdict

Which should you choose?

You need leads

DIY builders are made for everyone, so they're optimised for no one. A custom site is built around getting enquiries and bookings.

SEO over looks

Both give limited control over technical SEO. A custom build lets you own your rankings rather than rent them.

Your time has value

DIY sounds cheap until you count the hours fighting templates. A done-for-you studio gets you live fast.

Want a site that actually converts?

WEBION builds custom websites for UK small businesses — faster to launch, better for SEO, built around your goals.

Book a free consultation →